I’ll just do it myself!

Many entrepreneurs are used to handling things on their own. They’ve built their companies, navigated crises, and achieved success—so why not manage the sale of their business themselves, too? This mindset is understandable but risky. Selling a company isn’t everyday business. It involves substantial amounts, complex structures, emotional decisions – and counterparties on the buy-side who often have significantly more experience in negotiating a M&A deal.

Without professional guidance, there’s a real risk of overlooking or misjudging crucial aspects—not just pricing, but liabilities, payment terms, governance rights, or tax implications. Experienced buyers quickly recognize when they’re dealing with someone inexperienced—and use this advantage strategically.

The saying, “A lawyer who represents himself has a fool for a client,” isn’t far off. A neutral advisor brings structure, expertise, and emotional distance to the process, helping prevent impulsive decisions and managing tough negotiations. If you aim for a successful sale, trust not only your entrepreneurial instincts but also seasoned M&A expertise.